Blessed "Black Friday," yes. But what is it? Let's just say it's the starting gun for Christmas shopping. A chance to do your homework in advance and get your presents on track for those important dates. We associate Black Friday with discounts, so it’s better to save money in the midst of so many commitments, right? However, more and more people are using these offers to indulge in that long-awaited splurge or to cover their own needs.
The origin of Black Friday comes from the United States and we place this date on the day after Thanksgiving. The term was used to describe the traffic of people and vehicles that crowded the streets the day after this famous date. This began in Philadelphia in the early 1960s, until years later it spread throughout the United States. The application of the concept to businesses arose when they noticed the economic gains after Thanksgiving, going from "red numbers" to black. It’s curious, isn't it?
But on a commercial level, the boom emerged during this last decade, with the rise of online sales. With another way open to acquire products at a discount, as well as another channel to advertise the brands' offers, Black Friday has recently become part of our routine.